2. video and image assets fro social
AGENCY: wigz
For the global ASAP × PUMA initiative, our team at WIGZ explored how AI could create an entirely new visual language for product storytelling. I led the creative imaging direction for a series of AI-generated “fabric takeovers,” reimagining iconic urban buildings wrapped, draped, and overtaken by hyper-textural materials inspired by ASAP’s world and PUMA’s design ethos.