2. Cras quis
3. Nunc lobortis Metus
agency: limitless
At the Melrose Ave location, we reimagined the setting into an elegant tennis-inspired ambience. Under the adept creative leadership of Deke Smith, the design emerged as both minimalist and impactful. As the Art Director, I contributed to the design of both the table tennis structures and their accompanying graphics. Furthermore, I crafted a floor design which mirrored the appearance of a well-worn tennis court. The meticulous execution perfectly encapsulated the essence of the Lacoste brand.
creative direction: deke smith