2. Enviromental design
For this campaign, we resurrected a character from Lacoste's iconic past, the ‘Cheeky Croc,’ known for its mischievous smirk and playful attitude. Drawing inspiration from the golden era of French Lacoste, we infused the campaign with a nostalgic flair, tapping into the brand’s rich heritage to evoke a sense of timeless, effortless cool. The Cheeky Croc became the hero of our guerilla-style, cryptic OOH advertising campaign, with signs reading “Suivez Le Crocodile” plastered across New York City. The call to action encouraged people to text a number to unlock the details of a secret pop-up activation. Once they arrived, they were immersed in a unique retail experience that included customization stations, DJ sets, exclusive product drops, and a vibrant atmosphere that made the city's most in-the-know trendsetters envious.