2. product design
3. creative direction
For this campaign, we envisioned an ultra-exclusive tennis social club hosted by Lacoste, designed as the ultimate gathering place for LA's elite. The atmosphere would be vintage-inspired, drawing from the rich, luxurious aesthetics of tennis and leisure culture. The event would feel sophisticated yet relaxed, offering a refined approach to socializing. The collection would reflect this balance, blending classic tennis style with a modern, elegant twist—perfectly suited for a stylish, high-end social event hosted by Lacoste.