2. spatial and environmental design
3. production oversight
4. Custom patch designs
AGENCY: limitless
2022
One of our most ambitious builds at Limitless: a custom three-story Lacoste tent at Hard Rock Stadium. I led creative direction and art production across spatial design, custom artwork, and branded touchpoints—ensuring each level served a unique purpose while staying true to the brand. The first floor featured a full retail shop ($1.1M+ in sales), the second offered 3,000+ guest customizations (including my patch designs), and the rooftop lounge delivered VIP vibes with DJs, disco balls, and lush foliage.
We also designed Simone’s, an exclusive viewing suite inside the stadium, and launched a nighttime UV tennis takeover at UNKNWN Wynwood featuring appearances by Daniil Medvedev, Venus Williams, and Stefan Bojic. The campaign drove a 40% sell-through of the capsule collection in Week 1 and reached 4,100+ fans via SMS with a 97% retention rate.