2. Creative Direction
3. Production Files
Dubai, 2023
In collaboration with the amazing team at Limitless Creative, I helped engineer a bespoke app for the Nike Footballverse Experience at the 2022 World Cup in Dubai. The platform showcased a curated range of artworks from the gifted Wael Marcos, allowing visitors to intuitively tailor their own jersey graphics. Through an immersive user interface, attendees seamlessly navigated a palette of colors and patterns, receiving real-time previews of their personalized garment. The pièce de résistance? Instant on-site production ensured guests could immediately don their one-of-a-kind, custom-designed apparel.