1. Creative Direction 
2. Brand Design 
3. Environmental Design 
client: nike los angeles
agency: Limitless
nike los angeles: peg40 members shop 
The Peg40 stands out as a distinct and whimsical shoe, offering an exciting foundation for our design exploration. Drawing inspiration from its inherent vibrancy, we expanded upon this, devising an extensive typographic system tailored for the member shop. Our creative venture didn't stop there: we meticulously designed the physical space and customer journey. Additionally, visitors were treated to a curated collection of complimentary items, enhancing their shopping experience whenever they stepped into the store.

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