The Peg Turbo is marketed as the lightest sneaker with the highest amount of recycled material, showcasing a notable advance in sustainable footwear. In this project, my focus was on leveraging the recycled material to drive the narrative. I integrated recycling motifs with graphics inspired by old shopping bags to underline the sustainability angle. The kit was structured in two tiers: the first featured a simple soccer cleat style bag with the ‘Move to Zero’ tagline, styled to resemble a classic plastic shopping bag, reinforcing the theme of repurposing and sustainability. Through this approach, I aimed to blend conceptual thinking with design execution to communicate the brand's commitment to sustainability.