2. Production
3. Photography
Agency: One Hundred
July, 2019
This seeding kit commemorates the conception and evolution of the iconic Swoosh logo, created by Carolyn Davidson. Designed to resemble a vintage Nike D.N.A. rack, it serves as a time capsule. Inside the box, you'll find an array of treasures, including original Swoosh trademark drawings, sketches by Carolyn herself, and photographs of Steve Prefontaine.