1. artist selection
2. art directionclient: nike footlocker
agency: one hundred
RUFF MERCY X NIKE FOOTLOCKER
On our venture with One Hundred, my key responsibility was handpicking the visual artist and music producer – a decision that set the project's trajectory. The brilliance of both artists made this one of my most cherished projects. Collaborating with Eric Peet, Jay Taylor, and Wils Glade, our team conceived a series of animated videos for Nike x Footlocker that resonated powerfully online.
creative team: eric peet, jay taylor, wils glade