1. Creative Direction
2. Graphic design
client: VANS
agency: dark matter
VANS ‘the skateboard mindset’ // CREATIVE DIRECTION STYLE FRAMES 

In collaboration with Dark Matter and Vans, I created a series of graphic treatments for Vans' annual investor presentation. The concept was rooted in the raw energy of skateboarding, filtered through the brand’s deep history. I drew from my own connection to Vans—growing up skating and wearing their shoes—pulling inspiration from zines, punk flyers, and the rough textures of the street. The final look blends nostalgia with a sharp, current edge.



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