2. BRAND DESIGN
3. MERCH DESIGN
AGENCY: LIMITLESS
At Limitless Creative, one of my initial projects quickly became an exhilarating challenge. Tasked with designing standout merchandise for White Claw, our team aimed to blend the brand's established identity with the vibrant undercurrents of Gen-Z youth culture. By embracing retro-chic aesthetics and weaving them with modern trends, we created a collection that not only mirrored White Claw's essence but also ventured into uncharted waters. Some concepts were undeniably audacious, but that was our intent—to craft merchandise so distinctive, it would naturally spark a viral sensation.